With the Know your Channel Partners service allows you to create better channel programs. 
Generating revenue and value with partners requires strong focus and keen understanding of what works and what does not. It’s important to answer the following questions: 

• Which partners deliver the most value? In which verticals or size segments? 

• What are the solutions and products partners sell most? Where do they upsell?

• Which partners have the most loyal customers?

• What is the average sales cycle length of all partners? Who has a faster or slower sales cycle? How does the sales cycle vary by product, vertical or geography?

• What is our overall geographic channel coverage?

• Which education programs are effective? Are we spending our MDF on the right partners?

The Know Your Channel Partners service delivers this insight. Every company has its own unique set of products, data, requirements, and programs. Therefore, we work with you to define projects that meet your needs, not just simplistic reporting or blindly-designed channel programs.

So where do we get data? It comes from your company’s internal systems, such as:

• Revenue, 2-tier POS, direct contracts in Oracle or SAP or other ERP data base

• Training and certification records in a learning management system 

• Co-marketing budgets in an MDF tool or outsourced to a 3rd party

• Deal registration in Salesforce.com or other PRM tool

• End-user information in software or warranty registrations

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