The Know Your Installed Base solution focuses on answering fundamentally important questions about your current customers such as:

• Who are my customers? By vertical, size and geography?

• What product mixes do they buy?

• Is there a relationship between repeated customer support contact and purchase levels?

• Does the installed base represent the national economy as a whole, or is our penetration particularly strong among a certain group?

Fast growth, mergers and acquisitions, multiple or ill-defined data standards, differing transactional or billing systems, and channels sales all make it difficult to understand the basics -- your current customers. Sound familiar? At WaveLength, your project objectives are tailored to meet your exact needs. We move beyond basic demographic descriptions, and use analytics to detect underlying groups of established technology product users, how they've changed, whether they are solutions-oriented or ad-hoc buyers, size and breadth of your products' deployment or anything else you need to know.