Our Management Team:

Natalie L. Robb, President and Founder 

Natalie Robb directs the firm and its projects. As the creator of Wavelength Analytics’ unique data-driven approach to technology market analysis, her aim is to take the speculation out of client marketing, sales and product development strategies. 

Natalie is actively involved in all project phases, from defining to delivering, and has a broad range of quantitative skills including primary research, exploratory data analysis, the range of statistical techniques, and financial analysis of technology. She has researched, reported, and created marketing programs for many technology and telecom markets including IPTV, connectivity services, enterprise network equipment, carrier edge routers, systems integrators, operational support systems, storage networking, security, wireless equipment, wireless services, and network optimization. 

Natalie’s analytical roots run deep. Prior to starting WaveLength in 2001, she was a senior consultant at TeleChoice, conducting enterprise and service provider research which she packaged into marketing programs sponsored by Cisco, Nortel, Lucent, and Network World, as well as numerous service providers. Her first experience with an Internet Service Provider was at PSINet as analyst relations manager and market research analyst. In the early 90s, Natalie gained her analytical depth by creating statistical models on very large government public policy evaluation projects for Department of Labor contracts with both Hay Group and SRA International. 

Natalie earned her undergraduate degree in International Trade and Relations from the University of Michigan, Ann Arbor and her MBA from the University of Texas at Austin. 

Alison Evans Cuellar, Ph.D, Chief Statistician

Alison Evans Cuellar is Chief Statistician and an important resource for defining research methodologies and advanced analytics. She is a mainstay in the Know your Network Users practice and is adept at programming and statistical modeling with extremely large datasets. Her ability to relate business challenges and opportunities to data is extraordinary, which has been particularly valuable in engagements with Sprint, Bell Canada, Sky Broadband, and Microsoft. Alison is a recognized expert in identifying and evaluating innovative organizational forms, and their effects on quality, efficiency, costs, prices, and technology adoption. 

In addition to her role at WaveLength, Alison is an Associate Professor teaching strategy at George Mason University (GMU) in Fairfax, Virginia and Adjunct Economist for RAND. She spent 2005-06 as a visiting economist to the U.S. Department of Justice working on anti-trust issues. From 2001 to 2008, she has taught courses in research methods, statistics, and in strategic management to graduate and undergraduate students, as an Associate Professor at Columbia University in New York City. She is a member of a national collaborative network supported by the MacArthur Foundation in Washington, D.C. that conducts research on policy issues. 

Alison earned her undergraduate degree and MBA at the University of Texas at Austin, and her PhD at University of California, Berkeley.

Kate Healy, VP of Client Engagements and Market Strategy

Kate Healy plots client strategy based on multiple perspectives of the data output and analyses. She leads the effort in turning data into actionable marketing strategies and programs aligned with measurable sales objectives. 
Kate contributes her tactical and strategic expertise in driving sales through targeted application of innovative marketing programs. She is exceptional at using quantitative analysis to shape demand generation, channel marketing programs, new product campaign launches, field marketing and product marketing. Kate comes to WaveLength after an 18-year career with various technology companies, mostly network hardware vendors. Most recently, Kate ran lead generation, marketing and training programs as Director of Field Marketing at Juniper Networks. Before that, at Extreme Networks, she led channel programs, certification and training, and integrated marketing alliances with Siemens, Avaya, IBM and Dell. Kate also ran channel marketing at Promontory (acquired by Nortel), product marketing at Lucent Technologies, and European marketing communications and channel management at Kingston Technologies.

Kate holds a B.A. in Political Science and Urban Planning from San Francisco State University, San Francisco, CA

Jennifer Kula, Vice-President of Business Development and Strategic Alliances

Jennifer Kula helps clients define business challenges from which she develops creative data-driven solutions to overcome them. Her experience in effectively scoping requirements and applying them to data projects, as well as practical implementation of data-based marketing programs, brings value through all phases of client engagement. Jennifer is also responsible for Walvelength’s ecosystem of strategic partners and information providers, like OSS/BSS vendors, DPI vendors and Advanced Analytic Solutions companies. 

For more than 15 years, Jennifer has led major strategic partnership initiatives, channel sales programs, market strategy and research efforts; and her career spans a range of technologies and companies. As a Senior Analyst at Telechoice and as Director of Business Development for IDC Consulting, Jennifer worked with service providers, software, storage and network equipment technology firms, such as AT&T, Oracle, HP, Cisco and NetApp. She also worked for two Deep Packet Inspection companies, CloudShield Technologies and Ellacoya Networks (Arbor), and was one of the founding team members at Kenan Systems (Alcatel-Lucent) for the Internet Billing (IPDR) and Mediation platforms. 

Jennifer holds a BA in Liberal Arts from the University of Connecticut Storrs,CT. She is a member of the Association of Strategic Alliance Professionals, the American Marketing Association and the CMO Council.