Pam Jarvie, Channel Strategist

Pam Jarvie drives our clients’ channel enablement strategies based on thorough analysis of channel sales data. As the lead in the Know Your Partners service, she extracts partner productivity intelligence from diverse indirect channel sales data sources and crafts the action-oriented channel marketing strategies, tactics, and programs required for lasting market leadership. 

Pam combines tactical and strategic channel experience with Partner Intelligence and Penetration Scorecards to develop innovative channel enablement programs that accelerate revenue growth, increase profitability and improve partner satisfaction. Most recently, Pam helped security and SMB networking clients develop and launch award-winning partner programs recently acclaimed by Everything Channel. In addition, Pam developed foundation and implementation strategies for partner portals for a major enterprise software company, a wireless vendor, an enterprise networking hardware firm, and a leading mobile computing and AIDC vendor. By using analysis from the Know your Partners service, Pam delivers revenue-generating programs that span areas including deal registration, installed base churn/trade-in programs, virtual learning, loyalty and vertical market penetration.

Pam comes to WaveLength after a 20-plus year career with various technology companies. Most recently, Pam ran channel, partner and distributor marketing activities for the Americas as Director of Americas Channel Marketing for Juniper Networks. Before that, at Cisco Systems, she led worldwide partner certification and channel marketing including integrated go-to-market programs with strategic partners such as Ingram Micro, Tech Data, Westcon, CDW, Insight, AT&T, Sprint, Quest, and Verizon. Pam has also held positions including product marketing at National Semiconductor, business development for Kensington (the technology division of ACCO Brands Corp), and marketing management for Optimem (acquired by Archive Corporation).

Pam attended San Jose State University.