Natalie L. Robb, Principal  

Natalie Robb directs the firm and its projects. As the creator of Wavelength Analytics’ unique data-driven approach to technology market analysis, her aim is to take the speculation out of client marketing, sales and product development strategies. 

Natalie is actively involved in all project phases, from defining to delivering, and has a broad range of quantitative skills including primary research, exploratory data analysis, the range of statistical techniques, and financial analysis of technology. She has researched, reported, and created marketing programs for many technology and telecom markets including IPTV, connectivity services, enterprise network equipment, carrier edge routers, systems integrators, operational support systems, storage networking, security, wireless equipment, wireless services, and network optimization. 

Natalie’s analytical roots run deep. Prior to starting WaveLength in 2001, she was a senior consultant at TeleChoice, conducting enterprise and service provider research which she packaged into marketing programs sponsored by Cisco, Nortel, Lucent, and Network World, as well as numerous service providers. Her first experience with an Internet Service Provider was at PSINet as analyst relations manager and market research analyst. In the early 90s, Natalie gained her analytical depth by creating statistical models on very large government public policy evaluation projects for Department of Labor contracts with both Hay Group and SRA International. 

Natalie earned her undergraduate degree in International Trade and Relations from the University of Michigan, Ann Arbor and her MBA from the University of Texas at Austin.