Who We Are

Founded in 2001, WaveLength Market Analytics specializes in combining knowledge of technology markets, products and services with analysis for marketing strategies and programs that deliver superior results and accelerated sales.

Our work includes business-to-business, consumer, service provider, and distribution channels in the world’s largest technology markets both established and emerging. Technology segment work is diverse, as we have completed projects in:

  • Cloud computing: IaaS services, and PaaS platforms
  • Enterprise hardware and software, including middleware, VOIP, HR, ERP, storage, switching and routing, and security
  • Communications services including Internet, VPN, enterprise WAN & wireless
  • Managed network, security, and integration services
  • Consumer portals, IPTV, mobile TV, and computer convergence

We strive to be your trusted partner and team member. We believe this privilege is earned; it starts with thoroughly understanding your business situation and continues as you apply project results. We enjoy our work and pride ourselves in responsiveness, persistence, resourcefulness, and pragmatism. We are confident that our work will improve your business and we look forward to earning that trusted partnership.

 

Our Management Team:

20 years of quantitative data analysis & modeling, 15 in technology including positions at Hay Group, PSINet & TeleChoice; Experience in cloud computing, gear components, communications services, security, human resources, systems integration services, VOIP, IPTV, mobile TV, enterprise & service provider hardware & software; Knowledge of world’s largest technology national markets including China, India, Brazil, S. Korea for enterprise, service provider, and consumer products & services.
More than 20 years in corporate, channel and solution marketing leadership, Kate contributes her tactical and strategic expertise in driving sales through targeted application of innovative marketing programs. She is exceptional at using quantitative analysis to shape demand generation, channel marketing programs, new product campaign launches, field marketing and product marketing. Most recently, Kate ran lead generation, marketing and training programs as Director of Field Marketing at Juniper Networks.
Alison Evans Cuellar is Chief Statistician and an important resource for defining research methodologies and advanced analytics. She is a mainstay in the Know your Network Users practice and is adept at programming and statistical modeling with extremely large datasets. Her ability to relate business challenges and opportunities to data is extraordinary, which has been particularly valuable in engagements with Sprint, Bell Canada, Sky Broadband, and Microsoft. Alison is a recognized expert in identifying and evaluating innovative organizational forms, and their effects on quality, efficiency, costs, prices, and technology adoption.
Pam Jarvie drives our clients’ channel enablement strategies based on thorough analysis of channel sales data. As the lead in the Know Your Partners service, she extracts partner productivity intelligence from diverse indirect channel sales data sources and crafts the action-oriented channel marketing strategies, tactics, and programs required for lasting market leadership.
Having founded his first web design business in 1996, Carlos has been involved in the growth of the web from the days of static HTML and graphics to the media rich and dynamic arena it is now. Over the past 15 years Carlos has designed and managed brands for hundreds of small businesses, designed marketing campaigns for Fortune 100 corporations, and has filled roles from production support to Creative Director. Carlos brings to WaveLength a sophisticated and refined skill-set focused on usability, concise communication, and overall consistency. Carlos’s goal with any project is to maintain brand and identity while streamlining the user experience.

Our Partners:

We have aligned with leading firms with specific domain expertise and experience. Together we enable our clients to maximize results. Click on their logos to learn more about them.

 

 

 

Winn Technology Group is a leading provider of global integrated marketing solutions exclusively for the technology industry. Since 1990, Winn has provided over 700 leading technology firms with B2B marketing solutions including demand generation, event marketing, database solutions, and channel marketing.

 

 

 

 

WebEnertia is an interactive agency, that delivers highly functional and engaging website design, online applications, motion graphics, and Internet marketing solutions. WebEnertia covers the bases with a broad range of creative, development, and interactive marketing services that turn ideas into engaging and functional experiences, driving your success. From inspiration to implementation, we have the experience and expertise to deliver results.

Currents from WaveLength Market Analytics
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